MORPHINE GENERATION

Morphine Generation was born in 2003 in a dingy hollywood garage. Created by musician and artist erik hart as another creative project to help fund and support his band and other artistic pursuits. What started with just a couple hand silk screened and distressed T's has since grown into an internationally recognized collection. Known for its directional artwork, fabrics and sharply cut silhouettes. Morphine is a mix of downtown sensibility mixed with an uptown sense of quality. Both the brand and Erik Hart have been featured and celebrated in such publications as Vogue, I-D, ELLE, NYLON, DAZED & CONFUSED, WWD, THE L.A. TIMES & N.Y. TIMES just to name a few. The collection is concieved by the worlds most influential stockists such as Ron Herman, Fred Segal, Harvey Nichols, Barneys New York/Japan, and many more.

Website: www.morphinegeneration.com